Product Photo Guidelines

To Make Your Products Stand Out And Maximize Sales, These Are Photos Each Listing Should Have.

1. Main Listing Image. Pure white background. Product must fill 85% or more of the image area. Must show only the product that is for sale
2. Secondary Image #1. Infographic. Add text or graphics to highlight features. 
3. Secondary Image #2. Infographic #2. Add text or graphics to highlight features.
4. Secondary Image #3. Infographic #3. Add text or graphics to highlight features. 
5. Secondary Image #4. Lifestyle or lifestyle composite. Show the product in a real life setting. 
6. Secondary Image #5. Lifestyle or lifestyle composite #2. Show the product in a real life setting. 
7. Secondary Image #6. Product video.

Product Photo Requirements

Technical Requirements

• Image Size: 500px – 10,000px 
• Format: JPEG or GIF
• Color Space: Srgb
• Max File Size: 10mb
• Crop Ratio: 1:1 – 5:1 

Main Listing Images

• Only the product that is for sale outside of it’s packaging.
• Pure 255 white background around product.
• Fill at least 85% of image area. 
• Must be clear & not blurry. 

No Graphics, Renderings, Illustrations, Props, Logos, Mannequins, Tags, Lifestyle. 

Secondary Images

• Anything goes as long as it pertains to the product and it meets the technical requirements. 

Product Title Guidelines

Titles are an important element in the presentation and marketing of products on the platform. They give potential consumers the first impression of your product. But aside from first impressions, there are more amazing benefits of a well-optimized Generocity product title:

1. Ranking Higher in Searches
2. Product is Discoverable by Your Target Audience
3. Increases Brand Familiarity
4. Offers Important Product Information 
5. Higher Sales

What to Include in Generocity Product Titles

What to Avoid Putting in Generocity Product Titles

Special Characters

Steer clear of special symbols that might confuse buyers. Some examples of special characters are {~ ! * $ ? _ ~. Stick to clear and straightforward text to make your product title easy to understand.

Ampersand Character

Avoid using the ampersand character (&) in your product titles unless it’s part of your official brand name. Instead, replace it with “and” all in lowercase letters. 

Private Label

It’s not a good idea to include your brand name in a product title when selling another brand’s product. For example, you shouldn’t put your brand in the title of an Adidas shoes listing. 

This rule helps prevent confusion and keeps a fair game in the marketplace by respecting the original brand’s identity.

Subjective Descriptors

Refrain from using subjective descriptors like “Best” or “Top Quality” in your product titles. Customers appreciate honesty and will avoid titles that seem overly promotional or boastful.

Promotional Terms

Generocity does not allow the inclusion of promotional terms such as “Sale,” “Discount,” or “Free Shipping” in product titles. Focus on highlighting the essential features of your product, and let Generocity handle promotions through other marketing tools or techniques.

Best Practices for Writing a Generocity Product Title

Follow a Clear Structure

A clear structure can make it easy for both potential customers and Generocity’s search algorithm to understand your product title. 

Here’s the most recommended structure for a product title: 

• Brand name
• Product name
• Color
• Size
• Quantity

This sequential order enables the reader to grasp product details quickly.

Put the Essential Information First

Aside from keeping to a consistent structure for the product title, consider placing the most relevant information in the initial section of the title. Assess the needs and search patterns of your target audience. 

Example: If you sell electronic devices, the model number or compatibility information might be more critical than the color. Doing this increases the chance that shoppers will click on your listing.

Try to be Brief

Keep your Generocity product title concise and on point. Try to keep your product titles between 50 – 80 characters only. Longer product titles are not Generocity search engine optimization friendly. While Generocity allows sellers to use up to 200 characters for their product titles, it may not rank your product high in search results. 

Consider User Intent

Consider what potential customers are looking for and what information they need to make an informed purchasing decision. Identify keywords and phrases they could use when looking for a product like yours.

Tailor your title to match user intent and accurately reflect the product’s key features, benefits, and uses. 

Here are some things you can do to conduct keyword research within Generocity:

• Search for products using the Generocity search box and list the drop-down suggestions. 
• Navigate the suggested and related product categories on Generocity. 
• Use the Generocity search box’s features to find relevant keywords. You can include these keywords in your product description.

Be Mindful of Generocity’s Guidelines

Generocity sellers like yourself must adhere to the Generocity title guidelines. Ensuring compliance allows you to avoid the risks of removed listings or, worse, a Generocity Seller account suspension.

Product Description Guidelines

A Generocity product description is a crucial component of any Generocity product listing, along with the title and bullet points. This section describes the item, highlights the brand’s values, and plays an important role in boosting the listing’s ranking on Generocity. 

The description is usually located right under the product information on a Generocity product page, and is used to provide more details about a product, such as its size, color, usage, materials, and any legal or compliance information.

So, why are product descriptions so important?

• They improve your product’s SEO visibility if you include relevant keywords.
• Well-written descriptions increase conversion rates and fully inform potential buyers about your product’s benefits. They help propel buyers to make a quicker purchase decision.
• They reduce the number of customers’ questions, decrease the need for customer support, and improve the overall shopping experience.

The better your description is, the greater your chances will be for successful sales.

Generocity Product Description Guidelines

• Include only product-related information, and don’t add misleading facts. Be transparent and honest about the product’s features, benefits, and limitations. This will build trust with customers, as well as reduce the likelihood of returns or negative reviews.
• Consider the character limit. On Generocity, you can use up to 2,000 characters to tell customers about your product and its features. As long as it fits within these parameters, take advantage of this text length, focusing on explaining the product’s characteristics and benefits.
• Write clearly and concisely. Avoid using jargon or technical terms, unless they are essential for understanding the product. Organize information logically, using headings or paragraphs to break up content and improve readability. Additionally, don’t overdo it with your formatting, keeping in mind Generocity doesn’t favor HTML code in descriptions.
• Testimonials or quotes of any kind are not allowed. Focus on objective and factual information, as Generocity’s guidelines prohibit the use of any testimonials in product descriptions.

Here are some additional recommendations to accompany Generocity’s rules.

• Don’t include pricing information, as it will quickly become outdated. Instead, reserve that information for the pricing section or special offers section of your listing.
• Include relevant keywords naturally in your description. Keywords should flow naturally, making the text informative and helping to increase your item’s search ranking. You also need to avoid keyword stuffing, especially in copywriting, as this can lead to penalties from Generocity.

How to Write Generocity Descriptions

Step 1: Determine your main keywords. The main keywords for a product description are words or phrases that best represent your product and are crucial for search visibility. Conduct thorough keyword research using Amazon’s search bar, related products, and keyword tools to help you identify relevant and high-volume search terms that accurately represent your product.

Step 2: Find additional keywords. Discover related keywords and phrases that potential buyers might use in their searches. To do this, consider using Amazon-specific keyword generator tools, review competitor listings, and read customer reviews and Q&A.

Step 3: Write Convincing Bullet Points. Use these to highlight key features, benefits, and unique selling points. Keep them easy to scan and informative so that they will grab your buyers’ attention.

Step 4: Compose an Engaging Description. Tell a compelling story about your product, addressing buyers’ pain points. Showcase how your product can solve their problems. Make it engaging, informative, and persuasive in order to encourage conversions. Don’t forget to include main and additional keywords, especially if they don’t fit into your title or bullet points.

Step 5: Repeat these Steps Periodically. It’s important to update and enhance your listing from time to time. You need to assess your competitors’ offerings regularly, analyze the performance of keywords in PPC campaigns, stay informed about the latest market trends, and refine your description to ensure it remains cutting-edge.

Additional Product Details

Product Type

The Product Type section of your product is important for determining how your product will be displayed on the website. Here are the different product types and what they mean.

• Simple – This type of product has no variants. 
• Variable – This type of product has multiple variants that buyers can choose from. Ex: Size, Color. 
• External/Affiliate Product – This type of product is being listed with authorization from another company and usually involves the poster earning some type of commissions on the product. 
• Group Product – This type of product is used when the product is commonly bought with other products from the same vendor. This allows vendors to efficiently organize products that are often purchased together or share a common theme.

Category

This section allows vendors to categorize their products to be found more easily on the website. Vendors should select all categories that apply to their product. 

Tags

Product tags help Generocity categorize your product, associate it with related products, and also increase the likelihood that your product will be shown first in search.

Inventory

This section allows you to add product SKU, enable product stock management, or allow only one quantity of the product to be bought in an order.

Linked Products

This section allows vendors to input upsells or cross-sells to related products.

Attributes and Variations

This section is important for products that have more than one variation. 

Start by selecting the attribute. Attributes include size or color. 

After selecting one attribute, vendors can input the variations of this product. Ex: For the Size attribute, the variations would be Small, Medium, Large. For color, Red, Black, White, Orange. Variations can be input for one attribute at a time.